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  • Welcome
  • Intro
  • Range
  • British Born & Bred
  • Ambassadors
  • The Back Story

Welcome to

THE
DAPPER
STAG

Collection for SS / 15

Let’s Take a Look Around Anniversary Logo
The Dapper Stag

In early 2014, and to mark the 40th anniversary of the Woodhouse Clothing brand, we developed a concept to create an essential menswear collection. Embodying all aspects of the iconic Woodhouse ‘gent’; refined, personable and approachable, we wanted to harness this quality of lifestyle in a product that ultimately represented everything it meant to be an ambassador of the Woodhouse ethos. The end result - a set of wardrobe essentials that are timeless, beautifully crafted and stay true to the heritage of the Woodhouse brand.

Using our years of expertise in the industry we have hand selected every element of our range to ensure ultimate quality, visiting only the best manufacturers in the UK to produce our chosen garments. We believe in pioneering premium menswear manufacturing in the UK for everything ranging from our labelling to the finishing touches of our outerwear, ensuring all product truly is “British Born & Bred”.

The collection houses garments made to suit everyone, no bells and whistles just pure quality and lasting design. Items that will sit alongside a super slick suit just as well as that old jacket you love and can’t throw out.

Forget fashion, it’s too interchangeable. Think style, and that’s where you’ll find the Dapper Stag.

Explore the Range
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British Born & Bred


As part of our mission to create a first class collection of menswear essentials, we wanted to celebrate Great British traditional manufacturing.

Getting back to our roots and harbouring a deep appreciation for

UK design and production, we have commissioned some of the best manufacturers in the country to produce our range. The end result? A top quality collection that epitomises homegrown style and detailing, with a real genuine emphasis on what it means to be British born & bred.

Find out more about our British manufacturers
Our Labels
UK Pique

Manufacturers

UK Pique

UK Pique have been experts in their field since 2006, producing luxury men’s casualwear from their base in Wolverhampton. Their pique production is second to none, the fabric is woven on site using specialist mac hinery before being taken to a dying house in Leicester. It then returns back to Wolverhampton for the manufacturing process to be completed ensuring this really is a truly UK based operation.

UK Pique have created a super soft cotton blend t-shirt and both short and long sleeved polos for the Dapper Stag range. All of these products are made using the best quality fabrics and manufactured in Leicester.


Machine Spools
/ EXPERIENCE

Celebrated proven track record of nearly 10 years as ‘best of breed’ UK supplier

/ LOCATION

Based in Leicestershire, UK

Manufacturers

LS Manufacturing


LS Manufacturing

LS Manufacturing was founded by the current Managing Director’s father in the late 1950’s who began his trade from fairly modest roots as a door-to-door salesman with garments being produced from the family home. The business has grown beyond recognition since those early days and now represents one of the UK’s best outerwear suppliers employing over 100 people at their base in the West Midlands. As a company they have considerable knowledge of garment design and manufacturing making them market leaders in outerwear production.

/ EXPERIENCE

Over 60 Years of production

/ LOCATION

Based in Wolverhampton, UK

Jacket Material Poppers

LS Manufacturing have been responsible for the complete production of the Dapper Stag outerwear collection, featuring a Waxed Jacket with corduroy detailing, a classic Harrington with iconic branded embroidery, a structured straight lined Mac and a top quality Quilted Jacket.

Whitehart

Manufacturers

Whitehart

WH London was formed in 2012 when 4 likeminded people (possessing very different skills) came together with a unique aim of bringing premium shirt manufacturing back to the UK. Collectively the team at WH London possess over 100 years of experience in the industry and offer quality, which is second to none. Everything is hand done from their factory in North London from sourcing and initial design to the finishing touches of pressing and packing.

The team at WH Londonhave spent over 10 years sourcing, shipping and restoring vintage machinery from around the world, believing that garments produced on original machines have a subsequent finish setting them apart from the rest of the contemporary shirt market.

WH London have manufactured the shirting section of the Dapper Stag range. This includes a plain Oxford, a Striped Oxford and a Gingham Checked shirt.


Garment Design Sewing Machine
/ EXPERIENCE

Celebrated proven track record of nearly 10 years as ‘best of breed’ UK supplier

/ LOCATION

Based in Leicestershire, UK

Manufacturers

Skinwear


Skinwear

The Davenport family have been experts in top quality knitwear production for four generations and boast over 50 years of experience. Skinwear rose from the ashes of Davenport Knitwear, and has allowed the business to expand into the more specialist sector of whole garment production. All products are manufactured from within the Skinwear factory in Hinckley where they house forty specialist whole garment knit machines.

Creating seamless knitwear is Skinwear’s forte; the expulsion of seams creates beautifully streamlined garments, which offer the upmost in comfort and style.

/ EXPERIENCE

Over 60 Years of production

/ LOCATION

Based in Wolverhampton, UK

Lightbox Machine Fabric Swatches

Skinwear have created a crew neck knit for the Dapper Stag collection, which is constructed from 100% merino wool sourced in Italy, this appears in four colour ways to suit any look.

Genesis

Manufacturers

Genesis

Established by two colleagues who had spent their entire careers within the garment labelling industry, and with over 35 years expertise working with international brands and bespoke designers, Genesis has an established reputation for providing the highest quality garment labelling in the UK.

Genesis have created all of our Dapper Stag branded labelling, working with us every step of the way to ensure we get exactly what we want. For the Own Brand collection they have produced a top quality high definition embroidered back neck label, a debossed branded leather badge, side and tab flags and size pips, finishing off each garment with a multi-layered set of beautifully printed ‘Dapper Stag’ swing tickets.

All of this fit seamlessly into the br ands blueprint, giving every crafted Dapper Stag product the final Woodhouse seal of approval.


Striped Shirt Label Dapper Stag Badges
/ EXPERIENCE

Established in 2007

/ LOCATION

Based in Leeds, UK

Manufacturers

HM Hoisery


HM Hoisery

With a history stretching back to 1986 HM Hosiery are the UK’s leading manufacturers of high quality socks. They operate out of a 10,000 square foot site in Leicester using only the best quality yarns in their knitting plant which features some of the most technologically advanced, high speed Italian machinery available on today’s market. Utilising the oldest machinery, which they claim still make the best socks, to the very latest technology - the product portfolio is certainly impressive.

/ EXPERIENCE

30 Years of production

/ LOCATION

Based in Leicester, UK

Socks Mechanism

For The Dapper Stag Collection, HM have created a colourful and eclectic collection of hardy, top quality socks that will round off any outfit perfectly, adding a touch of personality to any look.

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Introducing…


Mr. Justin Robson
Mr. Chris Hewish
Mr. Chris Deakin
Mr. Nick Grundy
Mr. Abdul Spekawa
Mr. Gavin Crossland
Mr. Kevin Buck
Mr. Terry Farley
Mr. Fabrice Limon
Group Shot
  • Mr. Justin Robson Head of Business for Defected Records
  • Mr. Chris Hewish Tattooist for the Family Business
  • Mr. Chris Deakin Bass Guitarist for The Heartbreakers
  • Mr. Nick Grundy Sous Chef at Granger & Co.
  • Mr. Abdul Spekawa Bartender / Mixologist
  • Mr. Gavin Crossland Menswear Buyer for Woodhouse Clothing
  • Mr. Kevin Buck Fashion PR Agent
  • Mr. Terry Farley House DJ
  • Mr. Fabrice Limon Owner of Scotch Limon Brand Consultancy

Our brand ambassadors have been hand picked because we feel they represent everything that it takes to be a Woodhouse gent. All highly skilled and passionate in their own fields, whether that be tattooing, music, mixology, entrepreneurialism or menswear, they are all at the top of their game. A down to earth bunch of guys, they all come with interesting stories about their career path, what they do in their downtime and what influences their style.

We wanted to develop a collection for the everyday guy, using ‘real’ people to showcase the diversity and the adaptability of our clothing.

In doing so, we have illustrated how you can take a simple garment, add your own take on how you’d wear it and make it work to fit with your wardrobe.

Our Dapper Stag Collection has been designed for just that. With subtle branding and attention to detail, our aim is to create an essential part of every man’s wardrobe throughout the year and for any occasion.

We all have our quirks, and it’s about how we tailor our own style to suit our personalities.

Introducing

Mr. Justin Robson

Justin Robson
Conversations
The Thinker Vinyl Record

AMBASSADOR: MR. JUSTIN ROBSON

PROFESSION: HEAD OF BUSINESS AFFAIRS FOR DEFECTED RECORDS

STYLE INSPIRATION
I don’t have one particular style, I really like to mix up and draw inspirations from the people around me. The best era for style was definitely the 50s, it set the scene for everyone today moving away from traditional suiting and was when denim and white t-shirts became acceptable. Those guys were the trailblazers.

BIOG
I started off training as a solicitor until I moved in house for Defected Records and I’ve never looked back since then. I love dealing with musicians and DJs on a daily basis and being involved in the signing of record deals. As a musician myself it’s a great industry to be in.

JUSTIN IS WEARING:
The Dapper Stag White Oxford Shirt
The Dapper Stag Grey Crew Neck Seamless Knitted Sweater


“ I take my inspiration from everyone...”
Plating Up

Introducing

Mr. Chris Hewish

Chris Hewish
Conversations
Ready for Work Tattoo Gun

AMBASSADOR: MR. CHRIS HEWISH

PROFESSION: TATTOOIST FOR THE FAMILY BUSINESS

STYLE INSPIRATION
My style is basic, stripped back and strong. I’m always inclined to wear classic clothing, there’s nothing wrong with a white t-shirt and a good jacket, I always really loved the dressed down look of Steve McQueen, just effortlessly cool.

BIOG
I always wanted to Tattoo, I found it really interesting that you could get tattooed by loads of different people and everyone has their own take on the same visual language. I started out in the shop, cleaning stations, mopping the floor, doing anything I could to get involved in the industry and I’ve been tattooing full time for 2 years now.

CHRIS IS WEARING:
The Dapper Stag Navy Blue Gingham Shirt
The Dapper Stag Grey Crew Neck Seamless Knitted Sweater
The Dapper Stag Cream Harrington Jacket with tonal detailing


“ The true beauty of clothing, or anything really, is in the form and the structure of it...”
Mid-piece

Introducing

Mr. Chris Deakin

Chris Deakin
Conversations
Looking Dapper Oxford Style

AMBASSADOR: MR. CHRIS DEAKIN

PROFESSION: BASS GUITARIST FOR THE HEARTBRAKERS

STYLE INSPIRATION
When it comes to style I think it’s best to be a magpie, pick out all of the aspects that you like and put them together in a way that suits you.

BIOG
I became a musician simply because I wasn’t as good at football as I was at playing the bass guitar. I come from a very small town so it wasn’t hard to spot the only other 3 people who wore nice shoes and skinny jeans. We started a band and since then we’ve had two albums, toured the world and met our heroes. It’s special and I’m very proud of it.

CHRIS IS WEARING:
The Dapper Stag Blue Striped Oxford Shirt
The Dapper Stag Olive Waxed Jacket


“ The thing about style is that it never really goes out of fashion...”
In Woods

Introducing

Mr. Nick Grundy

Nick Grundy
Conversations
Bar Stool Irish Coffee

AMBASSADOR:MR. NICK GRUNDY

PROFESSION: SOUS CHEF AT GRANGER & CO. RESTAURANT

STYLE INSPIRATION
Style wise I don’t like to shout… I do enough of that in the kitchen. I like simple, well designed and well made pieces that come together in a relaxed way. I love small details, the shape of the neck on a good tee, the cut and stitching on a favourite pair of jeans.

BIOG
It was my first summer out of school, my dad told me I needed a job so I called a friend who was an apprentice chef for a trial at his restaurant. The next day I started cooking and that was it. I went on to work in fine dining restaurants and cafés… cooking’s brought me around the world and I’m still learning new things everyday, I love adding to my repertoire.

NICK IS WEARING:
The Dapper Stag Blue Oxford Shirt
The Dapper Stag Cream Harrington Jacket


“ Good food and good clothes go hand in hand...”
On the Pass

Introducing

Mr. Abdul Spekawa

Abdul Spekawa
Conversations
Spekawa's Spectacles Mixology Tools

AMBASSADOR: MR. ABDUL SPEKAWA

PROFESSION: BARTENDER / MIXOLOGIST

STYLE INSPIRATION
My style is definitely eclectic. I tend to wear what I want to wear, I can see something cool on a teddy boy or a hipster and if it fits I’ll wear it. My favourite style era was the 90s… we had fun.

BIOG
You get into bartending for a few reasons, I started for the girls but then I fell in love with making drinks. My career began about 20years ago at a bar in Liverpool but since moving down to London I’ve worked for Michelle Roux, Gordan Ramsay and just finished at the Experimental Cocktail Club.

ABDUL IS WEARING:
The Dapper Stag Red Striped Oxford Shirt


“ I wear what I want to wear, if it looks good, I’ll wear it...”
Take a Drink

Introducing

Mr. Gavin Crossland

Gavin Crossland
Conversations
Gangster Look Micro-label

AMBASSADOR: MR. GAVIN CROSSLAND

PROFESSION: MENSWEAR BUYER FOR WOODHOUSE CLOTHING

STYLE INSPIRATION
My style is a mix between well tailored classic apparel and more technical sportswear such as Stone Island and C.P. Company. I take a lot of influence from the people who work in the industry. It’s great to visit trade shows like Pitti and Capsule and see everyone’s individual style.

BIOG
I started off working on the shop floor at Limeys in Sheffield before moving over to Four Marketing to work with brands like Stone Island and Paul and Shark. I’ve been at Woodhouse for five years now and really live and breathe the brand at the moment. It’s a very exciting time to be a part of the business with the launch of the Dapper Stag collection and the celebration of our 40 year anniversary.

GAVIN IS WEARING:
The Dapper Stag White Oxford Shirt
The Dapper Stag Black Crew Neck Seamless Knitted Sweater


“ The new collection embodies everything Woodhouse stands for. They’re well crafted, essential items designed to stand the test of time...”
Off Yachting

Introducing

Mr. Kevin Buck

Kevin Buck
Conversations
Where are my Braces? Happy

AMBASSADOR: MR. KEVIN BUCK

PROFESSION: FASHION PR AGENT

STYLE INSPIRATION
My influences came from being out and about and taking bits from different people, London in the late 80s was a melting pot of style. A bit like the Mods used to have the face, it was looking at someone who was the best dancer or who had the best looking girls on their arm and seeing how they’d put things together. I now look for things with classic simplicity, elegance and style.

BIOG
I worked for Woodhouse from ’85 to late ’89 before moving to a then hot PR agency called Lyn Franks. Since then I’ve worked with a number of influential brands from Kangol to Moschino.

KEVIN IS WEARING:
The Dapper Stag Blue Gingham Shirt
The Dapper Stag Red Crew Neck Seanless Knitted Sweater
The Dapper Stag Navy Mac


“ I started at the bottom and now I’ve come back… classic with a twist...”
Embroidery Inspection

Introducing

Mr. Terry Farley

Terry Farley
Conversations
Get Shirty Mixer Knobs

AMBASSADOR: MR. TERRY FARLEY

PROFESSION: HOUSE DJ

STYLE INSPIRATION
My style is based very much on late 50s and americana, but I particularly like the Japanese slant on it which we see in brands like Evisu and Edwin.

BIOG
I never wanted to be a DJ, I just used to buy records. My mum was a mod, a Motown obsessive who taught me how to dance. Things really started when I was booked to warm up for Paul Oakenfold and Pete Tong, that was the first time I got paid to DJ and that was when I realised I could make a living out of it. I don’t feel like I’ve actually worked now since 1988, I’d still be doing exactly what I’m doing now… even if I wasn’t a DJ. Music is a pleasure.

TERRY IS WEARING:
The Dapper Stag White Oxford Shirt
The Dapper Stag Navy Crew Neck Seamless Knitted Sweater


“ There was music all around, there was a power to it...”
Record Store

Introducing

Mr. Fabrice Limon

Fabrice Limon
Conversations
Little Dog Roll-ups

AMBASSADOR: MR. FABRICE LIMON

PROFESSION: OWNER OF “SCOTCH LIMON” BRAND CONSULTANCY

STYLE INSPIRATION
I loved the 1960s, not just for fashion, the clothes were fantastic and we still get a lot of our influences from that time, but design; some of the greatest furniture and cars come from that period of time.

BIOG
My parents were hoteliers so it seemed like a natural progression to follow in the family business. I set up my own bar when I was 25 and moved into brand development from there, dealing with premium spirits. The main influences in my life are my wife and father but I’m influenced everyday by people who are successful and passionate about what they do, in any walk of life.

FABRICE IS WEARING:
The Dapper Stag White Oxford Shirt
The Dapper Stag Navy Mac
The Dapper Stag Red/Navy Striped Socks


“ Everyone needs a good pair of socks right?...”
G & T
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  • The Harrington The Harrington
  • The Wax The Wax
  • The Quilt The Quilt
  • The Mac The Mac
  • The Knit The Knit
  • The Long-Sleeved Polo The Long-Sleeved Polo
  • The Short-Sleeved Polo The Short-Sleeved Polo
  • The Tee The Tee
  • The Oxford The Oxford
  • The Striped Oxford The Striped Oxford
  • The Gingham The Gingham
  • The Washbag The Washbag
  • The Socks The Socks
The Dapper Stag

The Harrington

Fabric Composition:

  • Outer: 65% Cotton, 35% Cotton
  • Lining: 100% Cotton
  • Sleeve Lining; 100% Polyester

Care Instructions:

  • Machine Washable
The Harrington Jacket
Harrington Detail 1
Harrington Detail 2
Harrington Detail 3
Harrington Detail 4
Available in:
 
 
Description

A regular fit Harrington jacket from The Dapper Stag, made in England from shower-proof cotton blend fabric, and featuring a band collar with a twin button fastening, full 'YKK' dual-zip placket, ribbed elasticated cuffs and a ribbed elasticated hem, with jetted handwarmer pockets to the hips. The jacket sports a traditional umbrella vent to the rear, a cotton tartan lining, and internal zipped pocket, and is finished with antique brass hardware, and signature Dapper Stag embroidery to the chest.

  • Made in England
  • Shower-proof
  • Regular fit
  • Cotton blend fabric
  • Band collar with twin button fastening
  • Full 'YKK' dual-zip placket
  • Ribbed elasticated cuffs & hem
  • Jetted handwarmer pockets to hips
  • Traditional umbrella vent to rear
  • Cotton tartan lining & internal zipped pocket
  • Antique brass hardware
  • Signature Dapper Stag embroidery
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The Dapper Stag

The Wax

Fabric Composition:

  • Outer: 100% Waxed Cotton
  • Lining: 100% Cotton
  • Sleeve Lining: 65% Cotton, 35% Polyester

Care Instructions:

  • Sponge Clean Only
The Wax
Wax Detail 1
Wax Detail 2
Wax Detail 3
Wax Detail 4
Available in:
 
Description

A regular fit jacket from The Dapper Stag, made in England from Halley Stevenson's 6oz waxed cotton, and featuring a classic corduroy collar, full 'YKK' zip placket, and snap-fasten storm-flap, with corduroy bound snap-fasten cuffs, and a straight hem with twin snap-fasten vents to the rear. The jacket sports snap-flap pockets to the hips, corduroy trimmed handwarmer pockets to the waist, and an internal zipped pocket, and is finished with a cotton tartan lining, antique brass hardware throughout, and signature Dapper Stag embossed leather tab to left pocket corner.

  • Made in England
  • Regular fit
  • Halley Stevenson's 6oz waxed cotton
  • Classic corduroy collar
  • Full 'YKK' zip placket, & snap-fasten storm-flap
  • Corduroy bound snap-fasten cuffs
  • Straight hem with twin snap-fasten vents to rear
  • Snap-flap pockets to hips & corduroy trimmed handwarmer pockets to waist
  • Internal zipped pocket & cotton tartan lining
  • Antique brass hardware throughout
  • Signature Dapper Stag embossed leather tab
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The Dapper Stag

The Quilt

Fabric Composition:

  • 100% Polyamide

Care Instructions:

  • Machine Washable
The Quilt
Quilt Detail 1
Quilt Detail 2
Quilt Detail 3
Quilt Detail 4
Available in:
 
 
Description

A regular fit jacket from The Dapper Stag, made in England from diamond quilted fabric with 150g wadding, and featuring a classic corduroy collar, full 'YKK' zip placket, and snap-fasten storm-flap, with corduroy bound cuffs, and a straight hem with twin snap-fasten vents to the rear. The jacket sports snap-flap pockets to the hips, corduroy trimmed handwarmer pockets to the waist, and an internal zipped pocket, and is finished with a contrasting coloured inner, antique brass hardware throughout, and signature Dapper Stag embossed leather tab to left pocket corner.

  • Made in England
  • Regular fit
  • Diamond quilted fabric with 150g wadding
  • Classic corduroy collar
  • Full 'YKK' zip placket, & snap-fasten storm-flap
  • Corduroy bound cuffs
  • Straight hem with twin snap-fasten vents to rear
  • Snap-flap pockets to hips & corduroy trimmed handwarmer pockets to waist
  • Internal zipped pocket & contrasting coloured inner
  • Antique brass hardware throughout
  • Signature Dapper Stag embossed leather tab
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The Dapper Stag

The Mac

Fabric Composition:

  • Outer: 65% Cotton, 35% Cotton
  • Lining: 100% Cotton
  • Sleeve Lining; 100% Polyester

Care Instructions:

  • Machine Washable
The Mac
Mac Detail 1
Mac Detail 2
Mac Detail 3
Mac Detail 4
Available in:
 
Description

A regular fit Mac from The Dapper Stag, made in England from shower-proof cotton blend fabric, and featuring a spread collar with a single button fastening, a concealed full-button placket, button-adjustable cuffs, and a straight hem with a single rear vent. Classic and simply styled, the Mac sports slanted handwarmer pockets to the hips and tonal stitching throughout, finished with a cotton tartan lining, and open slash pocket to the inside.

  • Made in England
  • Shower-proof
  • Regular fit
  • Cotton blend fabric
  • Spread collar with single button fastening
  • Concealed full-button placket
  • Button-adjustable cuffs
  • Straight hem with single rear vent
  • Slanted handwarmer pockets to hips
  • Tonal stitching throughout
  • Cotton tartan lining & inner slash pocket
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The Dapper Stag

The Knit

Fabric Composition:

  • 100% Merino Wool

Care Instructions:

  • Machine Washable
The Knit
Knit Detail 1
Knit Detail 2
Knit Detail 3
Knit Detail 4
Available in:
 
 
 
 
Description

A regular fit sweater from The Dapper Stag, knitted in England using Italian Merino Wool, and featuring an integrated ribbed crew neck collar, cuffs and hem, finished with the signature Dapper Stag label to the hem. Seamlessly knitted on a 12 gauge whole garment knitting machine, the sweater has a full jersey body, resulting in supreme comfort and clean lines.

  • Made in England
  • Regular fit
  • Seamlessly knitted Italian Merino Wool
  • 12 gauge
  • Integrated ribbed crew neck collar
  • Integrated ribbed cuffs & hem
  • Signature Dapper Stag label
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The Dapper Stag

The Long-Sleeved Polo

Fabric Composition:

  • 100% Cotton

Care Instructions:

  • Machine Washable
The Long-sleeved Polo
Long-sleeved Polo Detail 1
Long-sleeved Polo Detail 2
Long-sleeved Polo Detail 3
Long-sleeved Polo Detail 4
Available in:
 
 
Description

A regular fit polo shirt from The Dapper Stag, made in England from premium 24 gauge cotton pique, and featuring a classic flat knit collar, three-button placket, elasticated jersey cuffs to the long sleeves, and a straight hem, finished with signature Dapper Stag embroidery to the chest.

  • Made in England
  • Regular fit
  • Premium 24 gauge cotton pique
  • Classic flat knit collar
  • 3 button placket
  • Elasticated jersey cuffs to long sleeves
  • Straight hem
  • Signature Dapper Stag embroidery
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The Dapper Stag

The Short-Sleeved Polo

Fabric Composition:

  • 100% Cotton

Care Instructions:

  • Machine Washable
The Short-sleeved Polo
Short-sleeved Polo Detail 1
Short-sleeved Polo Detail 2
Short-sleeved Polo Detail 3
Short-sleeved Polo Detail 4
Available in:
 
 
 
 
 
 
Description

A regular fit polo shirt from The Dapper Stag, made in England from premium 24 gauge cotton pique, and featuring a classic flat knit collar, three-button placket, ribbed cuffs and a straight hem, finished with signature Dapper Stag embroidery to the chest.

  • Made in England
  • Regular fit
  • Premium 24 gauge cotton pique
  • Classic flat knit collar
  • 3 button placket
  • Ribbed cuffs
  • Straight hem
  • Signature Dapper Stag embroidery
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The Dapper Stag

The Tee

Fabric Composition:

  • 100% cotton

Care Instructions:

  • Machine washable
The Tee
Tee Detail 1
Tee Detail 2
Tee Detail 3
Tee Detail 4
Available in:
 
 
 
Description

A regular fit t-shirt from The Dapper Stag collection, made in England and constructed from a woven cotton jersey. The shirt features a finely ribbed crew neck collar, short sleeves with loose cuffs, and a straight hem, with signature Dapper Stag logo tab to the lower side seam.

  • Made in England
  • Regular fit
  • Woven cotton jersey
  • Finely ribbed crew neck collar
  • Short sleeves with loose cuffs
  • Straight hem
  • Signature Dapper Stag logo tab to lower side seam
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The Dapper Stag

The Oxford

Fabric Composition:

  • 100% Cotton

Care Instructions:

  • Machine Washable
The Oxford
Oxford Detail 1
Oxford Detail 2
Oxford Detail 3
Oxford Detail 4
Available in:
 
 
 
Description

A regular fit shirt from The Dapper Stag, made in England from heavy Oxford fabric, and featuring a classic button-down collar, full button placket, buttoned angle-cut cuffs, and a curved hem, with a curved back yoke and centre-back box pleat. The shirt also features a double layer mitre pocket to the chest, and is finished with cross-stitched pearlescent buttons throughout, with the signature Dapper Stag label appliquéd to the base of the placket.

  • Made in England
  • Regular fit
  • Heavy Oxford fabric
  • Classic button-down collar
  • Full button placket
  • Buttoned angle-cut cuffs
  • Curved hem
  • Curved back yoke & centre-back box pleat
  • Double layer mitre pocket to chest
  • Cross-stitched pearlescent buttons
  • Signature Dapper Stag label
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The Dapper Stag

The Striped Oxford

Fabric Composition:

  • 100% Cotton

Care Instructions:

  • Machine Washable
The Striped Oxford
Striped Oxford Detail 1
Striped Oxford Detail 2
Striped Oxford Detail 3
Striped Oxford Detail 4
Available in:
 
 
Description

A regular fit shirt from The Dapper Stag, made in England from heavy Oxford fabric with a stripe pattern, and featuring a classic button-down collar, full button placket, buttoned angle-cut cuffs, and a curved hem, with a curved back yoke and centre-back box pleat. The shirt also features a double layer mitre pocket to the chest, and is finished with cross-stitched pearlescent buttons throughout, with the signature Dapper Stag label appliquéd to the base of the placket.

  • Made in England
  • Regular fit
  • Heavy Oxford fabric with a stripe pattern
  • Classic button-down collar
  • Full button placket
  • Buttoned angle-cut cuffs
  • Curved hem
  • Curved back yoke & centre-back box pleat
  • Double layer mitre pocket to chest
  • Cross-stitched pearlescent buttons
  • Signature Dapper Stag label
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The Dapper Stag

The Gingham

Fabric Composition:

  • 100% Cotton

Care Instructions:

  • Machine Washable
The Gingham
Gingham Detail 1
Gingham Detail 2
Gingham Detail 3
Gingham Detail 4
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Description

A regular fit shirt from The Dapper Stag, made in England from Poplin fabric with a gingham pattern, and featuring a classic button-down collar, full button placket, buttoned angle-cut cuffs, and a curved hem, with a curved back yoke and centre-back box pleat. The shirt also features a double layer mitre pocket to the chest, and is finished with cross-stitched pearlescent buttons throughout, with the signature Dapper Stag label appliquéd to the base of the placket.

  • Made in England
  • Regular fit
  • Poplin fabric with gingham pattern
  • Classic button-down collar
  • Full button placket
  • Buttoned angle-cut cuffs
  • Curved hem
  • Curved back yoke & centre-back box pleat
  • Double layer mitre pocket to chest
  • Cross-stitched pearlescent buttons
  • Signature Dapper Stag label
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The Dapper Stag

The Washbag

Fabric Composition:

  • Outer: 100% Waxed Cotton
  • Lining: 100% Cotton

Care Instructions:

  • Sponge Clean Only
The Washbag
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Description

A wash bag from The Dapper Stag, constructed from Halley Stevenson's 6oz waxed cotton, and featuring a side carry handle, zipped main compartment, and internal zipped pocket, finished with a cotton tartan lining, antique brass hardware throughout, and signature Dapper Stag embossed leather tab to left pocket corner.

  • Made in England
  • Halley Stevenson's 6oz waxed cotton
  • Side carry handle
  • Zipped main compartment
  • Internal zipped pocket
  • Cotton tartan lining
  • Antique brass hardware throughout
  • Signature Dapper Stag embossed leather tab
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The Dapper Stag

The Socks

Fabric Composition:

  • 80% Cotton, 19% Polyamide, 1% Elastane

Care Instructions:

  • Machine Washable
The Socks
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Description

A two pair pack of socks from The Dapper Stag, made in England from high quality knitted stretch cotton, and featuring a ribbed elasticated cuff and reinforced toe, with an Argyle pattern throughout.

  • Made in England
  • 2 pair pack
  • High quality knitted stretch cotton
  • Ribbed elasticated cuff
  • Reinforced toe
  • Argyle pattern
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  • Our Heritage
  • 15th March 1975
  • The Early Days
  • Ground Breaking
  • The Old Boys
  • Vinyl Addiction
  • 90’s - A New Era
  • Trail Blazers
  • New Faces
  • 00’s - Welcoming the Digital Age
  • Bricks & Mortar
  • 31st May 2009
  • Looking into the Future
  • 4th December 2014
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Then and Now


Then & Now

The Woodhouse brand was created in 1975 and from its iconic home on Oxford Street set about the unique mission of paving the way for modern menswear as we see it today.

Right from the off Woodhouse became renowned for importing the best key brands from across the globe, establishing itself as the go to place for the latest style advice and highly sought after new collections.

40 years may have gone by but Woodhouse still values everything that it stood for in those early days, housing only the best brands on the global market with an aim of bringing that personal touch back to the world of retail.

We have carefully selected our brand ambassadors with the vision of fusing new representatives with the expertise of the Woodhouse old guard.

Taking inspiration from the style rich history we possess or providing our customers with the very best in quality menswear it only seemed right that we should produce some of our own. The creation of The Dapper Stag Collection has allowed us to join the dots between Woodhouse of old and its modern day counterpart. The collection, in the same vein as the Woodhouse brand itself, is designed to stand the test of time.


Established 1975
15th March 1975 Product Range - Head to toe style, authentic quality

In 1975 Woodhouse established its first store on Oxford Street. Founded by Philip Start, the company swiftly expanded to nine locations in London and an iconic store in Manchester.

Art director Peter Saville (who is perhaps best known for the single and album covers he designed for Factory Records) designed the original and next generation Woodhouse logos. Even to this day, and several iterations later, the scripted Woodhouse logotype is still a prominant part of the Woodhouse brand, forming the signature and sign off to a whole variety of both on and offline media.

The Early Days - Joint Venture Woodhouse Signature

Joint Venture

In 1989, Philip sold the business to Sir Philip Green only to buy it back in 1991 as part of a joint venture that included BFC Chairman Harold Tillman.

Ground Breaking Proud of our Roots

Throughout the 80s Woodhouse was recognised for breaking ground in men’s fashion. The Covent Garden store became the cultural playground of some of the era’s music and fashion stars of the future.

The Old Boys Store Culture

Two of the ‘Ibiza Four’ (four DJs who travelled to the island in the summer of 1987 and were inspired to promote Balearic beats in the UK) worked at Woodhouse in the early days.

The Woodhouse store boys developed a unique approach to customer service that became one of the cornerstones of the business. Calling customers to let them know about individual collections that had just hit the rails and tailoring their style advice to suit their individual preferences. It was an approach that had not been used before and quickly formed the backbone to the overall Woodhouse customer experience in the early days.

In the 80s, the Woodhouse look was inspired by a blend of Miami Vice meets the city yuppie. The look was all about silk suits in pastel colours, rolled up sleeves and big blazers. Armani knitwear was a big trend, along with blouson leather.

Vinyl Addiction Record Icon

Paul Oakenfold fed his vinyl addiction with a Saturday job at Woodhouse whilst playing hip-hop over the shop’s sound system. Whilst Nicky Holloway preferred soul he was sacked for spending too much time in the record shop two doors up.

90s - The Start of a New Era Cackling Yuppie

Towards the end of the 80s and the early 90s, the trends changed dramatically. Woodhouse was the first retailer to stock branded Armani underwear for men, and simultaneously the London ‘soul boy’ style took off, with baggy jeans and exposed waistbands, there was a certain element of ‘swag’ amongst the Woodhouse clientele. Key pieces for this period were loafers or moccasins, skinny belts and stripy knitwear.

In the 90’s Woodhouse was the first retailer to stock branded underwear for men. The retailer was at the coal face of the trend that saw boxer shorts worn with low slung jeans, exposing the waistband and logo.

Trail Blazers Unique Customer Service

Renowned stylist Karl Templer’s first job was at Woodhouse. His interest in fashion was piqued at the Covent Garden store and this led him to shooting with emerging London photographers. Today Karl styles the likes of Anne Hathway, Jay-Z, Kristen Stewart and Scarlett Johansson for Interview magazine in New York where he is Creative Director.

The Career Ladder New Faces

After working at Woodhouse Derek Procope became Fashion Editor at The Face magazine. Upon moving to New York, he became the fashion director of Quincy Jones Vibe magazine and then took a position at Condé Nast as Fashion Director of Details Magazine.

Italian football fans first showcased brands such as Stone Island and CP Company on the terraces before the trend hit the UK. Woodhouse spearheaded the style in the UK as one of the first stores to stock the European brands.

00s - Welcoming the Digital Age Website - Content - Features

Throughout the ‘noughties’, and with a new generation of online shoppers, Woodhouse broke new ground in the premium online menswear shopping experience, with a portfolio of brands that was no longer limited to floor space and the ability to ‘speak’ to customers like never before.

Bricks & Mortar Notting Hill Flagship

Notting Hill Flagship

Having gone through a generation of change, and with many of the stores closing in favour of persuing the online world, the Notting Hill store became the flagship highstreet store for Woodhouse. To this day, our Notting Hill store gives our brand the ‘bricks and mortar’ presence that underpins everything we do in our online world. Whilst some folk like to shop at the click of the button, we appreciate the importance of the human element. The store boys practice the same approach to customer service now as they did in the early days, which is what makes our store one of the most popular and visited menswear outlets in Notting Hill.

With business booming both in store and online, Woodhouse was on the constant lookout for new ways to reinvent itself. With a more directed approach to the online consumer, the brand launched into a new age of marketing, setting up a ‘straight to your inbox’ style hit on a tri-weekly basis, employing and adapting the principles of the Notting Hill customer ser vice to an online environment. The rewards for which were encouraging, building a loyal online style conscious following.

31st May 2009

In 2009, Woodhouse was taken forward by the Clothingsites Group, who saw great potential in the future of the brand. With a committed and shared goal of being at the top of their game, Woodhouse found a new lease of life, widening their brand reach and building lasting relationships with now iconic brands to Woodhouse such as Stone Island, BOSS and Armani Jeans, not to mention catering for the more directional gent with smaller niche brands.

With a new MD at the healm in Mr. David Foster, Woodhouse has been catapulted into a new generation. We’ve taken the very best from the past and reimagined it to provide us with a strong base for how we approach all manners of business in the future. Drawing inspiration from our unqiue brand mix and our lasting relationships with suppliers and customers alike, we are able to offer a brand portfolio and a unique service like never before.

Looking to the Future Spemium Brands - Brand Portfolio

2014 sees a year of immeasurable growth for Woodhouse. Newly invested and with grand ambitions of launching into the International market, the brand seeks to firmly establish itself amongst the best of breed in the premium menswear industry.

4th December 2014 The Dapper Stag

On December 4th 2014, and to mark the 40th anniversary of the Woodhouse brand, we have launched our own brand collection under the name ‘The Dapper Stag’ both in store and online. Epitomising the classic Woodhouse ‘look’ across the decades and putting a distinct Woodhouse twist on it, with subtle but contemporary detailing, we aim to dress the modern day gent in style from head to toe for the next 40 years.