MA.Strum mens designer clothing
Launched in 2009, the MA.Strum brand was developed to celebrate and further the design heritage of Massimo Osti. A revolutionary force in design, Osti was responsible for the technologically innovative giants Stone Island and C.P Company, his work producing a series of firsts in garment technology, revolutionising sportswear around the globe, forever distinguished by an innovative approach to fabrics, unerring functionality and timeless aesthetics.
It is this legacy that the MA.Strum brand endeavours to build upon, marrying form and function in a fashion that goes beyond the aesthetic tastes of the modern customer, serving to fulfil their practical needs. It was Osti's belief that first and foremost, mens clothing must be functional, and it is with this conviction that MA.Strum develops each collection.
For Autumn / Winter '14, the brand embraces functionality, with designs specific to the demands of a winter climate. As always, the centre point of the collection is the use of intelligent, lightweight fabrics, perfect for layering to meet the seasonal demands. We see classic MA.Strum signatures, such as chunky branded snaps and zips, alongside the addition of breathable face guards, and UV visors for the ultimate in all-weather wear.
Here at Woodhouse Clothing, our Fashion Buyer has hand-picked the MA.Strum Military Green Waxed Cotton Field Coat as a key piece for the autumn season. Constructed with a waxed cotton outer, it boasts multiple utility pockets for ample storage, and removable ribbed funnel collar, providing extra insulation as the winter chill approaches.
BEHIND THE BRAND
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MA.Strum History & Philosophy
The MA.Strum collection was founded in 2008 by the brands principal designer Donrad Duncan, inspired by the style and design principles of Massimo Osti. Innovation, cutting-edge fabrics and diverse functionality were factors that Osti introduced to the world of fashion, and now Duncan wanted to use those very same principles with the new MA.Strum range. As a consequence, the Massimo Osti Studio (now run by Massimo Osti's widow and son Loranzo) decided to collaborate with Duncan to further develop the brand by utilising their first-hand experience of the original Osti collection.
From the collaboration, Donrad Duncan wanted to prioritise comfort so that the wearer would see the MA.Strum garment as a second skin that allowed full and unrestricted manoeuvrability. To achieve this Duncan used his expertise and experience of developing high-end sportswear to create breakthrough fabrics and innovative material designs that feature 'wearable technology'. The ideology behind the new brand being rhythm, music and life. This is epitomised in the MA.Strum brand name, which means '[M]astering the [A]rt and rhythm of life [Strum]'.
In January 2009, MA.Strum presented their first autumn outerwear collection to the media and retailers in Florence, during menswear week. Then in September of the same year the company had its retail launch in the U.K, officially bringing the brand and the MA.Strum range to the UK public. This 2009 range plus future pieces all incorporate forward thinking, innovatively distinctive designs and fabric technology that was pioneered by both Osti and Duncan.