We're proud of our roots
A rich, 40+ year history started here...
The Woodhouse brand was created in 1975 and from its iconic home on Oxford Street set about the unique mission of paving the way for modern menswear as we see it today. Right from the off, Woodhouse became renowned for importing the best key brands from across the globe, establishing itself as the go to place for the latest style advice and highly sought after new collections. 40 years on, and Woodhouse still embodies all of the values it was known for in those early days, housing only the best brands on the global market with an aim of bringing that personal touch back to the world of retail.
Evolving the brand portfolio
With our M.D. Mr David Foster at the helm, Woodhouse has been catapulted into a new generation. We've taken the very best from the past and reimagined it to provide us with a strong base for how we approach all manner of business in the future. Drawing inspiration from our unique brand mix and our lasting relationships with suppliers and customers alike, we are able to offer a brand portfolio and a unique service like never before.
The Dapper Stag Collection
To mark the 40th anniversary of the Woodhouse brand, we launched our own brand collection under the name 'The Dapper Stag' both in store and online. Epitomising the classic Woodhouse 'look' across the decades and putting a distinct Woodhouse twist on it, with subtle but contemporary detailing, we aim to dress the modern day gent in style from head to toe for the next 40 years.
Looking to the future
2014 sees a year of immeasurable growth for Woodhouse. Newly invested and with grand ambitions of launching into the International market, the brand seeks to establish itself amongst the best of breed in the premium menswear industry.
In 2009, Woodhouse was taken forward by the Clothingsites Group, who saw great potential in the future of the brand. With a committed and shared goal of being at the top of their game, Woodhouse found a new lease of life, widening their brand reach and building lasting relationships with brands now iconic to Woodhouse such as Stone Island, BOSS and Armani Jeans, not to mention catering for the more directional gent with smaller niche brands.
Improved digital content
With business booming both in store and online, Woodhouse was on the constant lookout for new ways to reinvent itself. With a more directed approach to the online consumer, the brand launched into a new age of marketing, setting up a 'straight to your inbox' style hit on a tri-weekly basis, employing and adapting the principles of the Notting Hill customer service to an online environment. The rewards for which were encouraging, building a loyal online style-conscious following.
Bricks & Mortar
The Notting Hill Flagship Store
Having gone through a generation of change, and with many of the stores closing in favour of persuing the online world, the Notting Hill store became the flagship highstreet store for Woodhouse. To this day, our Notting Hill store gives our brand the 'bricks and mortar' presence that underpins everything we do in our online world. Whilst some folk like to shop at the click of the button, we appreciate the importance of the human element. The store boys practice the same approach to customer service now as they did in the early days, which is what makes our store one of the most popular and visited menswear outlets in Notting Hill.
Welcoming the digital age
Throughout the 'noughties', and with a new generation of online shoppers, Woodhouse broke new ground in the premium online menswear shopping experience, with a portfolio of brands that was no longer limited to floor space and the ability to 'speak' to customers like never before.
Well known names
Italian football fans first showcased brands such as Stone Island and CP Company on the terraces before the trend hit the UK. Woodhouse spearheaded the style in the UK as one of the first stores to stock the European brands.
The career ladder
After working at Woodhouse Derek Procope became Fashion Editor at The Face magazine. Upon moving to New York he became the fashion director of Quincy Jones Vibe magazine and then took a position at Condé Nast as Fashion Director of Details Magazine.
Renowned stylist Karl Templer's first job was at Woodhouse. His interest in fashion was piqued at the Covent Garden store and this led him to shooting with emerging London photographers. Today Karl styles the likes of Anne Hathaway, Jay-Z, Kristen Stewart and Scarlett Johansson for Interview magazine in New York where he is Creative Director.
Looking to the future
In the 90s Woodhouse was the first retailer to stock branded underwear for men. The retailer was at the forefront of the trend that saw boxer shorts worn with low slung jeans, exposing the waistband and logo.
A new generation, our kid
Towards the end of the 80s and the early 90s, the trends changed dramatically. Woodhouse was the first retailer to stock branded Armani underwear for men, and simultaneously the London 'soul boy' style took off. With baggy jeans and exposed waistbands, there was a certain element of 'swag' amongst the Woodhouse clientele. Key pieces for this period were loafers or moccasins, skinny belts and stripy knitwear.
Paul Oakenfold fed his vinyl addiction with a Saturday job at Woodhouse whilst playing hip-hop over the shop's sound system. Whilst Nicky Holloway preferred soul he was sacked for spending too much time in the record shop two doors up.
In the 80s, the Woodhouse look was inspired by a blend of Miami Vice meets the city yuppie. The look was all about silk suits in pastel colours, rolled up sleeves and big blazers. Armani knitwear was a big trend, along with blouson leather.
Unique Customer Service
The Woodhouse store boys developed a unique approach to customer service that became one of the cornerstones of the business. Calling customers to let them know about individual collections that had just hit the rails and tailoring their style advice to suit their individual preferences. It was an approach that had not been used before and quickly formed the backbone to the overall Woodhouse customer experience in the early days.
The Old Boys
Two of the 'Ibiza Four' (four DJs who travelled to the island in the summer of 1987 and were inspired to promote Balearic beats in the UK) worked at Woodhouse in the early days.
The Early Days
In 1989, Philip sold the business to Sir Philip Green only to buy it back in 1991 as part of a joint venture that included BFC Chairman Harold Tillman.
Throughout the 80s Woodhouse was recognised for breaking ground in men's fashion. The Covent Garden store became the cultural playground of some of the era's music and fashion stars of the future.
Art director Peter Saville (who is perhaps best known for the single and album covers he designed for Factory Records) designed the original and next generation Woodhouse logos. Even to this day, and several iterations later, the scripted Woodhouse logotype is still a prominant part of the Woodhouse brand, forming the signature and sign off to a whole variety of both on and offline media.
The Early Days
In 1975 Woodhouse established its first store on Oxford Street. Founded by Philip Start, the company swiftly expanded to nine locations in London and an iconic store in Manchester.