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Denim Guide
Denim Care
For many, breaking in a new pair of jeans is a seminal moment. It's the start of a long friendship that will take a bit of effort, patience and ultimately commitment to gain the best results.
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History
Born out of an era of dust, sweat and gears in the outer reaches of America in the 1930s, from sailor to cowboy, denim was - and is now - one of the greatest, most desirable fabrics of the last century.
Read moreOur favourite denim brands
Here is our pick of the best denim brands
BOSS
- Sophisticated & Modern Collection
Hugo BOSS is a company that needs no introduction. One of the longest running European fashion houses, Hugo BOSS was established in 1924 by Hugo Ferdinand BOSS, the fifth and youngest child of Heinrich BOSS and his wife Luise. The brand's philosophy of sleek streamlined silhouettes is plainly obvious in their denim collection which features classic 5 pocket designs. The no frills denim comes in a number of timeless washes with clean aesthetics making them ideal for the office to pub transition, epitomising the smart casual approach of the brand.
Armani
- Dressing The Best
Georgio Armani is a household name that is synonymous with high fashion - and for good reason. It is one of the foremost luxury brands in the world with thirteen factories worldwide. It designs, manufactures, distributes and retails fashion and lifestyle products under a range of prestigious labels, not the least of which is Emporio Armani.
Diesel
- Pioneer in Denim
When Renzo Rosso started out working in a clothing manufacturer in 1976 he would have not expected to be part owner of a brand that would have worldwide acclaim and appeal within 2 years. Over the next 7 years, the brand Diesel would grow, and in 1985 he purchased the company outright. With a brand focused on denim in its formative years, you can see why Diesel denim is now so highly regarded. Still produced exclusively in Italy, it has become a leading pioneer of denim in the world of premium casual wear, becoming an alternative to the established luxury market.
Edwin
- It's a lifestyle
Edwin is an authentic denim lifestyle brand, priding itself on innovation and craftsmanship - utilising exclusive fabrics and fabrication, unique technology, hand wash processes, and continual progression in design and fit. They know how to live, regularly venturing off into the wilderness in search of adventure and inspiration, a real life-blood to the brand.
Nudie
- Completely organic collections
Founded in 2001 in Sweden, Nudie Jeans has had a vision of completely organic collections. Over the years the brand has ambitiously worked to fulfil the vision and gradually the share of organic garments has increased. Their ambition has always been to produce denim in an environmentally, but also socially responsible way, this includes every step of the production. Nudie’s denim collection was entirely made from organic cotton, with all pocket linings and trims being made from organic raw material as well.
Glossary
You don't have to be a denim afficionado to know your raw denim from your acid wash and your yoke from your bartack. Get to know your denim key terms and anatomy with our denim glossary.
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