For many, breaking in a new pair of jeans is a seminal moment. It's the start
of a long friendship that will take a bit of effort, patience and ultimately
commitment to gain the best results.
Born out of an era of dust, sweat and gears in the outer reaches of America in
the 1930s, from sailor to cowboy, denim was - and is now - one of the greatest,
most desirable fabrics of the last century.