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- The Woodhouse -
For many, breaking in a new pair of jeans is a seminal moment. It's the start
of a long friendship that will take a bit of effort, patience and ultimately
commitment to gain the best results.
Born out of an era of dust, sweat and gears in the outer reaches of America in
the 1930s, from sailor to cowboy, denim was - and is now - one of the greatest,
most desirable fabrics of the last century.
Here is our pick of the best denim brands
Hugo BOSS is a company that needs no introduction. One of the longest
running European fashion houses, Hugo BOSS was established in 1924 by
Hugo Ferdinand BOSS, the fifth and youngest child of Heinrich BOSS and his
wife Luise. The brand's philosophy of sleek streamlined silhouettes is plainly
obvious in their denim collection which features classic 5 pocket designs.
The no frills denim comes in a number of timeless washes with clean
aesthetics making them ideal for the office to pub transition, epitomising the
smart casual approach of the brand.
Georgio Armani is a household name that is synonymous with high
fashion - and for good reason. It is one of the foremost luxury brands in
the world with thirteen factories worldwide. It designs, manufactures,
distributes and retails fashion and lifestyle products under a range of
prestigious labels, not the least of which is Emporio Armani.
When Renzo Rosso started out working in a clothing manufacturer in 1976 he
would have not expected to be part owner of a brand that would have worldwide
acclaim and appeal within 2 years. Over the next 7 years, the brand Diesel would
grow, and in 1985 he purchased the company outright. With a brand focused on
denim in its formative years, you can see why Diesel denim is now so highly
regarded. Still produced exclusively in Italy, it has become a leading pioneer of
denim in the world of premium casual wear, becoming an alternative to the
established luxury market.
Edwin is an authentic denim lifestyle brand, priding itself on innovation
and craftsmanship - utilising exclusive fabrics and fabrication, unique
technology, hand wash processes, and continual progression in design and
fit. They know how to live, regularly venturing off into the wilderness
in search of adventure and inspiration, a real life-blood to the brand.
Founded in 2001 in Sweden, Nudie Jeans has had a vision of completely organic
collections. Over the years the brand has ambitiously worked to fulfil the vision
and gradually the share of organic garments has increased. Their ambition has
always been to produce denim in an environmentally, but also socially
responsible way, this includes every step of the production. Nudie’s denim
collection was entirely made from organic cotton, with all pocket linings and
trims being made from organic raw material as well.
You don't have to be a denim afficionado to know your raw denim from your acid
wash and your yoke from your bartack. Get to know your denim key terms and
anatomy with our denim glossary.
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